Branding: Why is it so important? - Street Design
Street Design is a creative Newcastle-based graphic design studio, specialising in print design, advertising, logo design, brochures, flyers and packaging.
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Branding: Why is it so important?

09 Dec Branding: Why is it so important?

Posted at 14:19h in Uncategorised by belinda 0 Comments
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The brand identity of a business is not just a logo. A brand identity is the face of your business. It represents your companys values, services, ideas and personality.

The simple definition of brand identity is how you want the market to perceive your product or brand. It includes elements like colours, design, logo, name, symbol and tagline. But it also involves intangibles such as thinking, feelings and expectations. It takes time and patience to develop an effective brand identity. However, if done well it is certainly worth the effort.

Brand identity can set you apart from your competitors, improve brand awareness, establish synergy throughout all communication methods and generate active buyers. Strong brand identity leads to high credibility, brand loyalty and good financial returns.

When it comes to creating your own brand identity, consider using the following devices:

Logo: The symbol of your business.

A tagline: This defines your business to your audience.

Stationery: Letter-headed paper, business cards, etc.

Online: This is now a vital new media particularly websites.

Marketing materials: Catalogues, promotional flyers, ePublications, websites.

Products and packaging: What you’re selling and what packaging it comes in.

Signage: For your office, car, etc.